Catalog of Holdings

Study Report

Study Number: BA-006-002-1-1-United States-DPLS-1986

Subject Area: Communications and Mass Media

Bibliographic Citation: Journalism 658: media usage study, 1986.  [machine-readable data file] / McLeod, Jack M.  [principal investigator(s)] / Madison, WI: University of Wisconsin. Data and Program Library Service  [distributor].

Access Status: Unrestricted access.

Documentation: Hard copy codebook. Hardcopy documentation includes original questionnaires, codebooks and printed out SPSS-X cards. Documentation scanned for archival preservation in PDF and TIFF format, 7/97. View codebook.

Abstract: This study was conducted by Professor Jack McLeod in the Department of Journalism and Mass Communication at the University of Wisconsin-Madison. The probability sample consisted of adult residents in Dane county, Wisconsin, who responded to telephone interviews in late October of 1986. Interviews were taken by trained graduate students and seniors enrolled in a Communication Research Course. All interviews were authenticated by paid interviewers later. The purpose of the study was to find out people's attitudes toward the media.

Media/File Reports:

7002 (CD-ROM)
7124 (CD-ROM)
7125 (CD-ROM)
7174 (CD-ROM)
7175 (CD-ROM)
7400 (CD-Rom)
7401 (CD-Rom)
9002 (USB Flask Drive)
9003 (USB Flask Drive)
9004 (SSCC network drive)