Catalog of Holdings

Study Report

Study Number: CA-051-001-1-1-United States-DPLS-1990

Subject Area: Economic Attitudes and Behavior

Bibliographic Citation: Wisconsin consumer attitudes regarding acceptance of food-related biotechnology, 1990.  [machine-readable data file] / Douthitt, Robin  [principal investigator(s)] / Madison, WI: University of Wisconsin. Data and Program Library Service  [distributor].

Date Accessioned: 10/9/1997

Number of Files Received: 1

Comments: The data and documentation are available from DPLS Online Archive . DPLS internal note: The original data are stored in two files, Deck 01 and Deck02. This spilt is due to the CATI program's restriction in storing data up to 80-column. Dean Nelson merged these two files by matching their ID numbers. The merged file has been checked and appears in good condition. See CA-051-001-1-2 for the original data files. DPLS internal note: files are stored online and on a 3.5" floppy disk. A duplicate disk is in pdr folder.

Access Status: Unrestricted

Date Ordered: 10/1/1997

Documentation: 1 volume hard copy and machine-readable files. You may view the documents online:

Abstract: Wisconsin is the leading dairy producing state in the nation. In 1989 and 1990 the issue of synthetic growth hormone used in the dairy industry was widely covered by the mass media. Wisconsin residents have been exposed to information from all sides of the issue. Therefore, they make an ideal population to study potential consumer response to the hormone's commercial use. Between February 26 and May 9 of 1990 a telephone survey was conducted to collect such information. A sample of 1056 randomly selected households around the state was drawn. Then, an adult person (18 years or older) who made most of the household’s food purchase decision were interviewed by telephone. Information about their awareness of rBGH and BST usage on dairy cows and their opinions on mandatory rBGH labeling was collected. They were also asked how the price increase in non-rBGH treated dairy products would affect their milk purchase. The response rate of the survey was 69.2 percent. About 75 percent were women. The average respondent was 46 years old, had one year of education beyond high school, and lived in and urban county (population over 100,000).

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