Catalog of Holdings

Study Report

Study Number: CA-051-001-1-2-United States-DPLS-1990

Subject Area: Economic Attitudes and Behavior

Bibliographic Citation: Wisconsin consumer attitudes regarding acceptance of food-related biotechnology, 1990 (original data).  [machine-readable data file] / Douthitt, Robin  [principal investigator(s)] / Madison, WI: University of Wisconsin. Data and Program Library Service  [distributor].

Date Accessioned: 10/9/1997

Number of Files Received: 6

Comments: This dataset is archived by Professor Robin Douthitt. The deck 1 file contains variables 1 through 106g; the deck 2 has variables 107 through 998b. Users are advised to use the merged file. See CA-051-001-1-1 for the merged data file. DPLS internal note: All the files are stored on a 3.5" floppy disk. A duplicate disk is in pdr folder.

Access Status: Unrestricted access

Date Ordered: 10/1/1997

Documentation: 1 volume hard copy and machine-readable files.

Abstract: Wisconsin is the leading dairy producing state in the nation. In 1989 and 1990 the issue of synthetic growth hormone used in the dairy industry was widely covered by the mass media. Wisconsin residents have been exposed to information from all sides of the issue. Therefore, they make an ideal population to study potential consumer response to the hormone's commercial use. Between February 26 and May 9 of 1990 a telephone survey was conducted to collect such information. A sample of 1056 randomly selected households around the state was drawn. Then, an adult person (18 years or older) who made most of the household’s food purchase decision were interviewed by telephone. Information about their awareness of rBGH and BST usage on dairy cows and their opinions on mandatory rBGH labeling was collected. They were also asked how the price increase in non-rBGH treated dairy products would affect their milk purchase. The response rate of the survey was 69.2 percent. About 75 percent were women. The average respondent was 46 years old, had one year of education beyond high school, and lived in and urban county (population over 100,000).

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