Catalog of Holdings

Study Report

Study Number: KB-047-002-1-1-United States-ROPER-1987

Subject Area: Election Studies

Bibliographic Citation: Times Mirror/Gallup Poll # 1987-PS0487: the press and the presidency.  [machine-readable data file] / Times Mirror  [principal investigator(s)] / Storrs, CT: Roper Center for Public Opinion Research  [distributor].

Originating Archive Number: USTM1987-PS0487

Date Accessioned: 9/17/2004

Number of Files Received: 0

Access Status: Access limited to UW Campus

Date Ordered: 8/10/2004

Documentation: Codebook in PDF format.

Abstract: This is the first survey in the People, the Press and Politics series, a study commissioned by the Times Mirror Company to assess the American electorate. The study employs a unique voter classification scheme developed by the Gallup Organization for Times Mirror. In addition to the party affiliation, this study examines individual's values and personal orientations along with his/her political preference and opinions. It was conducted from April 25-May 10 in 1987. Its sample size is 4,244 adults. Major topics covered are: Meaning of "Republican"/"Democrat"(13); meaning of "liberal"/ "conservative"(2); Republican/Democratic nominees for President(4); hypothetical presidential vote(7); Republican vs. Democratic party(10); most important problem facing the country(2); federal spending(26); various foreign countries(10); U.S. vs. other western nations(4); Central America(4); U.S./Soviet relations(4); statements about government/business/society(44); various national figures and institutions(32); major political events(2); politics(8); voting(6); candidate support(7); the Reagan administration(16); labor unions(2); education(3); finances(3); freedom of speech(4); religion(5); reading/ viewing/listening habits(8); hope/fears about the future(8).

Media/File Reports:

7334 (CD-ROM)
7335 (CD-ROM)