Catalog of Holdings

Study Report

Study Number: KB-047-003-1-1-United States-PEW-1994

Subject Area: Election Studies

Bibliographic Citation: New political typology survey 1994.  [machine-readable data file] / Times Mirror  [principal investigator(s)] / Pew Research Center  [distributor].

Originating Archive Number: 19940921

Date Accessioned: 9/17/2004

Number of Files Received: 0

Comments: Two raw ASCII data files are in card image format. One is the main data file and the other is a supplementary data file. Each case has 7 cards. Main file has 3800 cases and the supplementary file has 1009 cases.

Access Status: Access limited to UW Campus

Date Ordered: 8/20/2004

Documentation: One printed questionnaire, a machine-readable record layout, and a report titled, "the People, the press & politics: the new political landscape" in PDF format.

Abstract: The Times Mirror Political Typology Survey is a national telephone interview opinion survey conducted among 3,800 adults, 18 years of age and older, living in the continental United States. The survey includes an oversample of 197 black adults. However, the results are weighted to produce a final sample that is representative of the general population of adults in the continental United States. The interviews were conducted from July 12 through July 27, 1994. 1500 respondents were also re-interviewed from September 9-11, 1994. This Times Mirror political typology is primarily constructed by classifying people according to nine basic values and orientations and party affiliation. In previous surveys conducted by Times Mirror over the past seven years, thirteen value scales have been identified as centrally important to the configuration of voting and other political behaviors. These include attitudes toward government, environmentalism, business, social welfare, social policy issues, religion, racial relations, the military, the place of the United States in world affairs and feelings of political alienation, individual alienation, financial pressure and xenophobia.

Media/File Reports:

7334 (CD-ROM)
7335 (CD-ROM)