Catalog of Holdings

Study Report

Study Number: KB-007-001-1-1-United States-ICPSR-1972

Subject Area: Election Studies

Bibliographic Citation: Televised presidential campaign impact on voters: 1972 panel, Syracuse, New York.  [machine-readable data file] / McClure, Robert D.  [principal investigator(s)] / Ann Arbor, MI: Inter-university Consortium for Political and Social Research  [distributor].

Originating Archive Number: 7989

Access Status: Access limited to UW-Madison campus

Documentation: Hard copy codebook, 1 duplicate.

Abstract: The major purpose of this study was to investigate television's impact on voters during a presidential campaign. Of particular interest were the effects of television news and televised political advertising on people's political images and information. The questionnaires centered on people's uses of television and their candidate and issue orientations. Respondents also were asked about orientations, such as party loyalty, which, while unlikely to be influenced directly by television, might mediate communication effects. The study is designed as a panel, with three pre-election personal interviews and one post-election telephone interview conducted with a random sample of adults living in the Syracuse, New York, metropolitan area. In the first survey in early September, 731 respondents were interviewed, 650 of these were reinterviewed in early October, and again in early November, just before election day. Finally, 676 of the original 731 respondents were contacted for the brief post-election telephone interview. The data is organized in one file containing all four surveys in a single record for each respondent. There are approximately 1,400 variables. The data is in card-image format, with 35 decks per case.

SUBJECT TERMS: campaigns. candidates. decision-making. election studies. elections. mass media. political attitudes and behavior. political participation. political party preference. presidential debates. presidential election. television. voting attitudes and behavior. New York-Syracuse. United States.

Media/File Reports:

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