Catalog of Holdings

Study Report

Study Number: KB-007-002-1-1-United States-ICPSR-1976

Subject Area: Election Studies

Bibliographic Citation: Presidential campaign impact on voters: 1976 panel, Erie, Pennsylvania, and Los Angeles.  [machine-readable data file] / Patterson, Thomas E.  [principal investigator(s)] / Ann Arbor, MI: Inter-university Consortium for Political and Social Research  [distributor].

Originating Archive Number: 7990

Access Status: Access limited to UW-Madison campus

Documentation: Hard copy codebook, 1 duplicate.

Abstract: This study's major purpose was to assess the impact of a presidential election campaign, particularly the media campaign, on the electorate. The surveys contained batteries of questions about people's media use: their exposure to national news, their attention to this news, and their interest in election coverage in particular. The surveys also provided measures of public orientations that may be affected by the campaign, e.g., voting preferences, candidate images, etc., and gathered general information about respondent's party loyalties, ideology, and personal background. The panel survey was based on two samples of randomly selected adults, one each from the metropolitan areas of Los Angeles, California, and Erie, Pennsylvania. Respondents were contacted for five personal interviews: in February, before the first primary was held, in April, during the early primaries, in June, during the late primaries, in August, during the conventions, and in October, before the general election. In addition, half the sample was interviewed by telephone after the first televised presidential debate and the other half interviewed after the second debate. Respondents were also interviewed by telephone after the election to determine whether they had voted and for whom. In all, 1,236 respondents were interviewed. The data is organized in one file containing information for all surveys for each respondent. There are approximately 1,700 variables. The data is in card-image format with 37 decks per case.

SUBJECT TERMS: campaigns. candidates. decision-making. election studies. elections. mass media. political attitudes and behavior. political participation. political party preference. presidential debates. presidential election. television. voting attitudes and behavior. California-Los Angeles. Pennsylvania. United States.

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